The teams create a four-page layout for Redbook and Dial Soap.

Last week Stephen Baldwin got his second win as project manager, and as a result received $20,000 for his charity, the Carol M. Baldwin Breast Cancer Research Fund.

Dial Soap Photo Layout in Redbook

The members of Hydra and Empresario meet Donald Trump in the lobby of the Hearst Tower, where he introduces them to the executives for Redbook and Dial soap. The teams are to create a four-page photo essay for Dial’s Nourishing Yogurt Body Wash. They’ll be judged on three criteria:

1. Creativity
2. Integration of the two Brands
3. Overall Message and Content

Omarosa Volunteers to Lead, Then Recants

Before Trump finishes telling the groups about the challenge, Omarosa whispers to her Empresario teammates that she’d like to run the next project. As soon as she says this Trump mentions that the project manager from the team that loses will be the one fired. She then backs off; saying someone else should lead instead. Baldwin suggests Tito Ortiz, who agrees.

Supermodel Carol Alt Leads Hydra

Carol Alt volunteers to be the project manager for Team Hydra. Alt has graced the cover of Redbook five times and feels she’s the most qualified to lead. Her teammates, Morgan and Lewis, agree.

In the private meeting with the executives from Redbook and Dial, Hydra asks about demographic and target audience. These questions prove to be crucial to the development of their campaign. Later, Alt and her team settle on the concept of showing every aspect of a woman’s life. They envision a woman having babies, buying a home, getting married, and being intimate with her husband.

Morgan thinks Alt should be their spokesmodel. She worries that this might be too much of a burden since she’s already the project manager, but relents in the end. The essay includes her with a baby, in the shower, and in bed with a model representing her husband. In the final shot, the husband pretends to “nibble” Alt.

Trace Adkins Poses Shirtless

When Empresario meets with the executives, they find out a large part of Redbook’s readership is country music fans. The executives stress that the campaign should represent a clean, healthy, and family image. As a result, Baldwin feels they should use Trace Adkins as their spokesmodel. Omarosa agrees but thinks Adkins should appear shirtless.

They take shots of Adkins with this shirt on and off, and when doing the final layout decide on using the photo of him shirtless. Omarosa stresses that this is what Redbook readers want to see. Ortiz acquiesces to Omarosa’s opinion, but Baldwin strongly urges them to use the less risqué photo. Finally, they follow Baldwin’s suggestion.

Presentations to Redbook and Dial Executives

When Empresario presents the essay to the Redbook and Dial executives, Ortiz appears nervous and seems to stumble. The team went with a “dry desert” storyline to represent dry skin. They showed a model with beautiful skin and Adkins in the background with his guitar. Ortiz doesn’t know the product name and Omarosa has to prompt him.

Hydra showed images from a woman’s life, and also had information explaining the use of yogurt in the product. The executives liked their campaign except for the final image of the model biting Alt. Despite this, they agreed that Hydra had by far the best campaign. Alt wins her second challenge as project manager.

Trump Confronts Omarosa

In the boardroom, Trump asks Omarosa why she didn’t volunteer to run the project. She has a marketing background and, as a woman, should have known what Redbook was looking for. She says she did want to lead but Ortiz insisted. She denies that she pushed it off on Ortiz when she heard that the project manager for the losing team would be fired.

Trump reminds Omarosa that she has lost two previous challenges and won zero. Amazingly, both Ortiz and Adkins seem to stick up for Omarosa. Ortiz said she worked the hardest out of everyone on the team and should not be fired. Trump agrees and sticks true to his promise at the beginning of the episode. Ortiz, as project manager for the losing team, is fired.

To soften the blow, Trump tells Ortiz he is “really special” and gives him $50,000 out of his own money for Ortiz’s charity, the St. Jude Children’s Research Hospital.

Next week: Piers Morgan and Omarosa go head-to-head as the teams sell artwork in a gallery.