Taking his hit TV series The Apprentice to a new level, Donald Trump has called upon fourteen celebrities to use their fame in an entirely new way. Famous people from sports, television, modeling, and film, will compete in business-related challenges to help raise money for charity. Each week one celebrity will be voted off. At the end of the competition, the winner will receive a bonus $250,000 to give to the charity of their choice.
Fourteen Celebrities Compete to be Trump’s Apprentice
Participating in Celebrity Apprentice are: supermodel Carol Alt, rock star Gene Simmons, gold medalist Jennie Finch, boxer Lennox Lewis, actress Marilu Henner, gold medalist Nadia Comaneci, producer Nely Galán, reality personality and former Apprentice candidate Omarosa, editor Piers Morgan, actor Stephen Baldwin, playmate Tiffany Fallon, fighter Tito Ortiz, country music singer Trace Adkins, and actor Vincent Pastore.
Teams Divided Into Male and Female
In the first week, Trump divided the group by males and females. Each team was then charged with electing a project manager and choosing a name. Their first challenge was to run a hotdog stand for two and a half hours at a location of their choosing in New York. The team that made the most money for charity would win the challenge.
Omarosa Leads Team Empresario
Omarosa immediately volunteered to lead the first project. Her team agreed and chose the name Empresario suggested by Nely Galán. Omarosa asked Carol Alt where a good location for their stand would be, and Alt suggested the corner of 34th and 7th, just north of Penn Station.
Stephen Baldwin Leads Team Hydra
The guys, meanwhile, chose the name Hydra, with Stephen Baldwin as their first project manager. They picked the front of Rockefeller Center as their location. As they argue about pricing, Gene Simmons pulls out his cell phone and asks a contact from his personal rolodex if he would come to New York to “buy a very expensive hotdog for charity” for $5,000. The contact agrees.
Empresario Sells Hot Dogs Rather Than Celebrity
Despite Trump’s instructions that the hotdog sale be a celebrity event, Omarosa insists that her group focus on business principles and not celebrity. The women dress in an “all-American theme” by wearing red hats, white tee shirts, and blue jeans. They sell hotdogs to the people walking by, starting at $5 and slowly increasing to $20.
As time ticks down, Omarosa pushes Fallon out towards the street in an effort to get people attracted to her, and thus the hotdog stand. Marilu, meanwhile, saw their stand is not doing well and called up a few of her pals, who purchased $11,000 in hotdogs and water.
Hydra Focuses on Celebrity to Bring in Dollars
Piers Morgan helped direct Hydra’s event, refusing to give out hotdogs and photographs for less than a high-enough dollar value. Offers for $5 and $10 were quickly dismissed. He tells people it is for charity and thus, no ordinary event.
Gene Simmons’ contacts showed up and donated tens of thousands of dollars. This helped Hydra dominate the competition, making $52,286.00 as opposed to Empresario’s $17,038.79. All money raised went to Stephen Baldwin’s charity, the Carol M. Baldwin Breast Cancer Research Fund.
Omarosa Blames Alt and Fallon for the Failure
Empresario’s project manager, Omarosa, had to face Trump alone in the boardroom, accompanied by two people she felt failed to perform on the task. She chose Carol Alt for her location suggestion and Tiffany Fallon for failing to attract people to the stand. Despite her bullying project manager style (which included the refusal to do any pre-event marketing), Omarosa deflected blame to Alt, who fervently defended herself.
Fallon, meanwhile, remained quiet and looked on as her two teammates argued. Trump turned his attention to her and asked why, as a Playboy playmate, she didn’t call up Hugh Hefner to ask for a donation. Fallon said it was because she was “saving” a call to Hefner for a later task. Trump said Hefner is a friend of his, and probably would have given her a large check. This, Trump concluded, was a huge mistake. Tiffany Fallon was the first celebrity “fired.”
Next week: The teams make a commercial for the Pedigree Dog Adoption Program.
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